Advertising is an indispensable act in today’s competitive commercial society. Without it, no product could ever reach our sight in a short period. This is the power of advertising. However, some people compain that advertising doesn’t reflect the real need of the society but just the power of itself. Personally, I partially agree with this point.

        What I side with about this view is the part which emphasizes the power of advertising. I am strongly convinced that no goods could be known by the whole world in one day without advertising. We cannot imagine how long it will take those products to be as popular as they are expected to be. Thanks to a variety of means of advertisements, namely, TV advertising, posters as well as advertisements on websites and emails, which can be seen frequently. By the influence of them, some goods become popular as there are an increasing numbers of people know about their advantages and would like to buy more or introduce their friends the populary.

        To be concise, there is surely no conflict between the power of advertising and the the products of real needs. Products are made for people’s demands. Basically, once a kind of product is decided to be produced, it has been investigated and assessed by producers over the marketing researches on the popularity of people’s real needs. That is why goods must have consumers even if there is just a few of them. Not to mention that advertising is a huge consumption, few producers would promote something that no one will buy.

        Frankly speaking, advertising is a great need in today’s society - to sellers, goods are developed and sold successfully. To consumers, they have opportunities to compare and choose what they need and would like to buy wisely.